Understanding the local area impacts of COVID-19


The lived experience

what we value


What do people who live in your local area value?

how we're going


How well do our communites deliver on those values?

your local area


Contact our team for more information about these insights in your area

THE LIVED EXPERIENCE


Prior to COVID-19, what did we value, and how did we feel our communities met those expectations?

It feels like there is a collective hope that the world's experience with COVID-19 will help a generation of Australians re-connect with the 'important things' in life.

Of course, our personal idea of what's important in life may be quite different to that of our neighbour.

We have been working with a number of councils across Australia to help them understand what people in their local area value, and how well those people felt their community was delivering on those values.

Dan Evans shares this story at a national level, using data from 2018 to provide a snapshot of the values of different communities in metropolitan and regional parts of Australia prior to COVID-19. The work presents a fascinating baseline for the research we are now conducting with local governments across Australia in a post-covid world.

Dan Evans | The social researcher


So what makes somewhere a good place to live?

While there has been considerable growth in discussion around liveability, an increase in the currency that comes with somewhere being considered liveable, and countless lists that compare and contrast the liveability of cities and regions, there is still no accepted definition as to what liveability actually means, or simple recipe to make somewhere a better place to live.

And, while on the surface this may seem like a failure, the truth is that understanding what makes a town, local government area or city liveable is a deeply personal, human and ever-evolving exercise; informed by individuals’ core beliefs, life-stage, personal experiences, current circumstances, future aspirations, and many other things.

While in that context it makes sense that there is no accepted norm, it also makes sense that any attempt to understand liveability – particularly within local government where decisions directly impact how people experience their communities – must hold what residents themselves believe makes somewhere a good place to live at its core.

If you're interested in collecting these insights in your area, you can learn more about this project and contact the team here.

Putting the resident at the centre of understanding liveability

Before joining .id I worked with leading social research consultancy, Ipsos Public Affairs, where I authored the Ipsos Life in Australia report – a citizen-centric approach to understanding livability. The 2018 Ipsos Life in Australia report showed that while our most basic needs were collectively expressed, where we called home had some influence on whether other attributes were of greater or lesser importance.

Source: Ipsos 'Life in Australia' 2018

ipsos.com/en-au/life-metropolitan-and-regional-australia

Metropolitan Australia

Specifically, those who lived in metropolitan areas nominated feeling safe, high-quality health services, affordable decent housing, reliable and efficient public transport and good job prospects as the top five attributes that they believed made somewhere a good place to live.

Regional Australia

While Regional Australians also placed a high value on feeling safe, high-quality health services, affordable decent housing and good job prospects, we (I’m one of them) we're more inclined to nominate access to the natural environment as an important attribute, in place of reliable and efficient public transport.

Source: Ipsos 'Life in Australia' 2018

ipsos.com/en-au/life-metropolitan-and-regional-australia

So how do values vary from place to place?

While the things we valued most were pretty consistent across metro and regional lines, how well our local areas delivered against those attributes differed considerably. From a top-down perspective, Metropolitan Australians rated their local areas’ performance better than Regional Australians with regard to the provision of high-quality health services, good job prospects and reliable and efficient public transport. In contrast, Regional Australians rated their local areas as performing better for affordable decent housing, feeling safe and access to the natural environment.

While these few examples showed how Australians’ experiences of their local areas differed across macro metropolitan and regional lines, the real value to inform our understanding of place comes from looking at how we rated our experiences across small areas – SA4s in the case of these reports.

Specifically, and using the provision of good job prospects as one example, Metropolitan Australians’ experiences regarding this attribute varied considerably, with residents of Sydney’s Eastern Suburbs rating their local area 6.4 out of 10 for that attribute relative to residents of Adelaide’s North who their local area just 4.5/10.

What does this tell us?

We all aspire for the communities we call home and those we represent to be more liveable. Who wouldn’t? And, there’s plenty of evidence to show that liveability is positively correlated with health, economic productivity, social mobility, opportunity and a bunch of other things that make for a good and resilient society. But, liveability, health, economic productivity and the like are all outcomes, not actions. They’re the sum of the parts, not the body of the formula. Putting a resident centric lens on liveability by understanding values and experiences at small areas allows us to identify the actions required to design and advocate for, administer and monitor policy that will contribute to informing these positive outcomes – the inputs that are required to create those more liveable, healthier and productive communities that we all want to be a part of.

So what can be done?

What can we do to understand and advance the liveability of our local areas and how can .id assist? We have created a new offer, Living in Place, to meet this emerging need. Living in Place is an independent, robust and repeatable community survey that seeks to understand and advance the liveability of Australians’ local areas.

Living in Place provides a deep understanding as to what your residents believe makes somewhere a good place to live, insight as to how your residents rate their local area’s performance and explicit advice as to the attributes your residents say need to be maintained and improved to advance liveability of your local government area. Where our existing tools draw from objective data to tell the demographic, population, housing and economic stories of your place, Living in Place brings your residents’ subjective perspectives regarding those items to the table, and, in turn, provides you with additional information to enable more holistic local government decision making.

In summary, while we’re more similar in our values than we are different, we’re more different in our experiences than we are similar. And, in these uncertain times when our local areas’ ability to deliver against the attributes that we believe contribute most to making somewhere a good place to live is being stretched and tested like never before, it’s absolutely critical to have an up-to-date understanding of our local communities’ needs and priorities to not only demonstrate that we are listening, that we have empathy for what they’re going through and that we acknowledge their needs, but to also provide a platform from which we can design and implement small area actions that will set course for stability, and recovery. Employing this ground-up perspective consistently across small areas will benefit the collective, contributing to making Australia a better place to live, for all of us.

work with us

Our social research team works with local government to understand what residents value, and how well they feel their community is delivering on those values.

Read more about how we're working with local government, using this research to inform local decision making.